Djarum is an Indonesian clove cigarette produced and currently the third biggest after Gudang Garam and HM Sampoerna. It was created by Oei Wie Gwan in 1951.
Originally the brand was named Djarum Gramofon which translates into “gramophone needle” he shortened it into Djarum which only needle. The company's first brand was Djarum and it turned out to be a huge success. In 1976 the company succeeded in creating the first machine made clove cigarette known as Djarum filter and in 1980, one of the company\'s most popular brand - Djarum Super was introduced to the market.
Nowadays Djarum is available in wide variety. The local brands are: Djarum Super, Djarum Coklat, Djarum 76, Djarum Istimewa, L.A. Lights, L.A. Menthol Lights, Djarum Black, Djarum Black Cappuccino, Djarum Black Tea, Dos Hermanos (cigar) and international brands: Djarum Super, Djarum Black, Djarum Special, Djarum Lights, Djarum Bali Hai, Djarum Splash, Djarum Vanilla, Djarum Menthol, L.A. Lights, L.A. Menthol Lights, Djarum Spice Islands (kretek cigarillos).
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